How the Baby Boomers Will Revolutionize Retirement
and Transform America
inspiring, informative, mind-opening book."
New York Times
Freedman is onto something big in Prime Time."
San Francisco Chronicle Book Review
Freedman, President of Civic
Ventures, is the author of Prime Time: How the Baby Boomers
Will Revolutionize Retirement and Transform America published
by PublicAffairs. When Freedman first conceived of the book, it
was as a response to the excessively narrow—and overwhelmingly
negative—portrayal of America's aging, focused almost entirely
on fiscal issues and the solvency of federal entitlement programs.
The goal of Prime Time is to expand the picture so that we become
more aware of the potential opportunity present in the aging society,
in particular by creating new roles for older Americans to make
their time, talent, and experience available for strengthening communities.
The book includes the stories and portraits—by renowned photographers
Alex Harris and Thomas Roma—of people across the country serving
as role models for continued contribution in later life. These people
are debunking the prevailing conception of "elderly,"
"senior citizens," and the "aged," all terms
that do a poor job describing the diverse group of people in the
third stage of life. The publication of Prime Time contributes to
a new vision for later life that is a win-win situation for older
adults and American society.
here to order the
book from Civic